Resources and Publications

Repeat After Me: “Do Not Track is NOT Do Not Call”

November 29, 2012
| Blogs & Op-eds

While it is true that Do Not Track and Do Not Call have a similar name, the similarity ends there. There are two major differences between Do Not Call and Do Not Track. The first is that advertising does not pay for ‘free content’ on your telephone, but it does pay for this on the Internet. The telephone system would continue to work as we know it without telemarketing; the Internet that we have today does not work without advertising. The second is that telemarketing calls are an annoying interruption for most people, while targeted web ads are innocuous.

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