Effectively addressing privacy concerns in ways that do not stop innovation will require a mix of new technologies and policies to ensure data is properly safeguarded and consumers are protected. ITIF has proposed creating an R&D roadmap for privacy to help address consumer privacy concerns, better align R&D investments with strategic objectives, and enable more innovation. ITIF has also created a public website at privacyroadmap.org so that privacy researchers can collaborate openly on creating a privacy research agenda.