It has become fairly common for privacy advocates to trot out the “it’s creepy” and “think of the children” arguments whenever they want to pass privacy legislation. But when pressed they have a hard time showing any actual harms or showing how the benefits of implementing privacy legislation outweigh the costs. Given that there has been a tremendous amount of innovation based on location data and likely much more to come, Congress should be wary of interfering, especially since current measures offer consumers sufficient protection, notice and choice.