Resources and Publications
Benefits and Limitations of Industry Self-Regulation for Online Behavioral Advertising
December 13, 2011
Self-regulation, in all its myriad permutations, is a vital part of today’s global economy. Diverse industries, such as health care, higher education, fashion, advertising, mining, marine fishing, professional sports, and nuclear power, have used self-regulatory processes to govern industry practices. The private sector relies on self-regulation to address a range of issues, from establishing industry standards, to developing and applying codes of professional ethics, to ensuring consumer confidence. Despite its widespread use, some policymakers are skeptical of the efficacy of self-regulation when it comes to protecting consumer privacy online. This report seeks to address that skepticism by explaining how self-regulation works and why it is essential to protecting consumer privacy in online behavioral advertising.