ITIF Applauds Efforts of BBB in Self-Regulation of Online Services

May 30, 2012

WASHINGTON - Today the Better Business Bureau announced the results of an inquiry into online interest-based advertising practices. Notably, in all of the cases investigated by the BBB the companies voluntarily modified their practices to bring them in line with industry best practices.

In response, ITIF Senior Analyst Daniel Castro released the following statement:

“We applaud the efforts made so far by the Better Business Bureau, the Digital Advertising Alliance, the Direct Marketing Association, and others who have led the recent advances in the self-regulatory practices for online advertising. As ITIF made clear in a recent report, self-regulation is an important and cost-effective tool for governing industry practices, protecting consumers and fostering innovation. For example, this review provided an opportunity for industry to clarify some aspects of the Self-Regulatory Principles for Online Behavioral Advertising, such as to specify that consumer opt-outs must remain valid for at least 5 years.”


“We encourage policymakers to continue to look to the private sector to lead in the development of best practices for online privacy. Working together, the government and the private sector can continue to build on the successes of this self-regulatory program.”


The Information Technology and Innovation Foundation (ITIF) is a Washington, D.C.-based think tank at the cutting edge of designing innovation strategies and technology policies to create economic opportunities and improve quality of life in the United States and around the world. Founded in 2006, ITIF is a 501(c)(3) nonprofit, non-partisan organization that documents the beneficial role technology plays in our lives and provides fact-based analysis and pragmatic ideas for improving technology-driven productivity, boosting competitiveness, and meeting today's global challenges through innovation. For additional information, visit ITIF at or contact Steve Norton at (202) 626-5758 or

Contact: Samantha Greene
Phone: (202) 626 5744