As the world economy becomes more integrated, it is increasingly common for the same product to be offered in many different national markets, often with very little or no local modification. Despite the sameness of the product, however, its price can vary, sometimes significantly, depending upon the country in which it is purchased, a process known as geoblocking.
For the most part, customers understand and accept these variations. But their understanding may be challenged when the goods are purchased on-line. In that case customers often believe that they should be quote