The continual growth of "Cyber Monday" has caused many to examine what increased use of e-commerce means for American retailers and consumers alike. Public policy should do everything possible to grow the Internet and the digital economy, but the process must be fair. This means that public policy should not be designed to protect or insulate any business or industry from changes in the marketplace, whether they sell online or on Main Street. If consumers choose Internet sellers over Main Street sellers and some of the latter go out of business, this is simply a result of healthy competition in the marketplace, leading to increased economic efficiency and value added for consumers. Better e-commerce will lead to lower prices and higher value, and hence effectively higher real incomes for Americans.