New York Times columnist Thomas Friedman is nothing but consistent: he wants a carbon tax and he wants it bad. While it’s a stretch to say that Friedman has thrown aside his faulty neoclassical proclivities on the role of price signals and energy innovation, his potential evolution is important nonetheless. Friedman has been one of the most vocal supporters of climate policy and innovation (while often not at the same time). Bringing both together to create a cohesive carbon tax proposal moves the needle towards the type of innovation-based climate policies America needs to be debating and ultimately implementing. It reframes U.S. climate advocates’ near-myopic focus on carbon pricing, mandates, and subsidies and expands the discussion on how we can use those tools to spur innovation. It’s certainly a step in the right direction.