If the United States is to achieve the promise of the broadband revolution it will need to ensure that a much larger share of Americans are subscribers. And while policies to spur the deployment of broadband networks are important in achieving that goal, policies to spur adoption are even more important. In this event ITIF discusses the findings of a new study Demand-Side Programs to Stimulate Adoption of Broadband: What Works? by Professors Janice Hauge and James E. Prieger. In addition, ITIF will be releasing the report Policies to Increase Broadband Adoption at Home that details a number of policy proposals that could significantly spur an increase in broadband adoption.