Ph.D. support mechanisms will have little effect on students’ career decisions if students are not aware of these mechanisms. NSF, NASA, DOD, DHS and other agencies that provide Ph.D. fellowships, scholarships and/or assistantships to STEM students should conduct a joint market survey of currently enrolled B.S. students to determine whether students are even aware of these opportunities. If the awareness is low, a marketing plan should be developed to increase awareness (to at least 70 percent of the B.S. STEM student population) of the near-universality of financial support for Ph.D. study.