With a background that spans technology, intellectual property and entertainment, Steve Weinstein now leads the film industry’s united effort to explore and invest in emerging technologies to advance the consumer experience in the new media environment. Prior to joining MovieLabs, Steve served as Executive Vice President and Chief Strategy and Technology Officer at Macrovision Corporation, where he led the post-reorganization effort to define that company’s strategic and technological direction. Steve previously served as Executive Vice President and General Manager of Macrovision’s Entertainment Technologies Group, where he guided the transition from physical security technologies to secure online distribution, commerce and subscription services. Previous to Macrovision, Steve held the role of Chief Technology Officer at Vicinity, a mapping company acquired by Microsoft in 2002. Steve was a founding executive and Chief Strategist and Technologist at Liberate Technologies, an interactive television software company. Over his career, Steve has held executive-level positions at Microprose/Spectrum HoloByte, Electronics for Imaging, and Media Cybernetics.