Prof. Sanal Mazvancheryl is an Assistant Professor of Marketing at American University’s Kogod School of Business where he teaches undergraduate, MBA and Masters Courses. His previous academic experience includes full time faculty appointments at Georgetown University, University of Maryland, and the Wharton School of Business at the University of Pennsylvania. He has also taught internationally at MBA programs at Seoul National University (Korea) and INSEAD (France). He has taught courses in Marketing Management, Marketing Strategy, Brand Management, Marketing Research, New Product Development and Marketing Engineering at the undergraduate, MBA & Executive MBA level. He has several years of work and consulting experience in advertising, market research and brand management at leading global firms.
Sanal’s primary research interests are in evaluating the impact of marketing actions and brand equity and value on a firm’s financial performance. His other areas of research interest are in modeling customers’ purchases and product choices. His research has been published in top national and international journals including the Journal of Marketing, International Journal of R