Alex Salter is the CEO of SamKnows. In 2008 the team at SamKnows started working on a methodology to measure broadband performance. What started as a 'bedroom project' has taken the SamKnows team around the world with active projects on 4 continents, involving consumers, ISPs, regulators and academics in over 35 countries. Whilst the project has exceeded their wildest ambitions, the team remains dedicated to ensuring that SamKnows continues to innovate and provide consumers with the tools they need to accurately measure broadband performance. For all other stakeholders, their goal is to create a standard internet performance measurement platform and public dataset that can be used by all Internet stakeholders throughout the world.