Opportunities and Barriers in Online Shopping

February 22, 2008

Americans are of two minds about e-commerce; they like its convenience, but they worry about issues like sending credit card information over the Internet.

At this ITIF Forum, John Horrigan of the Pew Internet & American Life Project discusses the results of a new Pew study examining the prospects and challenges in expanding e-commerce shopping. In particular, John discusses the frictions and barriers in the online shopping environment and where to target efforts to address those frictions so that all Americans can benefit.