Multimedia

Can Successful Innovation Lead to Falling Revenue?

February 20, 2012
Innovation Question of the Week: Can Successful Innovation Lead to Falling Revenue?

Can Successful Innovation Lead to Falling Revenue? E.g. Skype Destroys International Phone Revenue. Sector Shrinks, Innovator Grows. Rob Atkinson anwsered by saying innovation can lower revenue but it always improves consumer welfare.

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