Opportunities and Barriers in Online Shopping

Friday, February 22, 2008 - 12:00pm - 1:30pm
The Information Technology and Innovation Foundation
1250 Eye Street, NW, Suite 200
Room 2
Washington, DC
20005

Americans are of two minds about e-commerce; they like its convenience, but they worry about issues like sending credit card information over the Internet.

At this ITIF Forum, John Horrigan of the Pew Internet & American Life Project discusses the results of a new Pew study examining the prospects and challenges in expanding e-commerce shopping. In particular, John discusses the frictions and barriers in the online shopping environment and where to target efforts to address those frictions so that all Americans can benefit.

PARTICIPANTS: