The Value of Brands and Reputation in the Global Marketplace

Wednesday, February 12, 2014 - 9:00 AM to 10:30 AM
Information Technology and Innovation Foundation
1101 K St. NW 610A
Washington, DC 20005
Add to Calendar12-02-2014 09:00:0012-02-2014 10:30:0015The Value of Brands and Reputation in the Global MarketplaceDD/MM/YYYY

Everyone understands the value of business brands for consumers and sales, but the evidence on the economy-wide implications of branding is limited. For example, how much do companies invest in branding relative to other tangible and intangible assets? In which ways are there markets for brands? How do branding choices affect the functioning of market competition? Do branding activities affect the pace of product innovation?  How does trademark policy affect brands?

To understand more about these critical issues ITIF is hosting a panel for the U.S. release of the World Intellectual Property Organization’s (WIPO) new 2013 World Intellectual Property Report: Brands-Reputation and Image in the Global Marketplace.  

Panelists: 
Robert D. Atkinson
President
Information Technology and Innovation Foundation
Moderator
Carsten Fink
Chief Economist
World Intellectual Property Organization
Presenter
Sanal Mazvancheryl
Assistant Professor of Marketing
American University’s Kogod School of Business
Presenter