It has become fairly common for privacy advocates to trot out the “it’s creepy” and “think of the children” arguments whenever they want to pass privacy legislation. But when pressed they have a hard time showing any actual harms or showing how the benefits of implementing privacy legislation outweigh the costs. Given that there has been a tremendous amount of innovation based on location data and likely much more to come, Congress should be wary of interfering, especially since current measures offer consumers sufficient protection, notice and choice.
Repeat After Me: “Do Not Track is NOT Do Not Call”
While it is true that Do Not Track and Do Not Call have a similar name, the similarity ends there. There are two major differences between Do Not Call and Do Not Track. The first is that advertising does not pay for ‘free content’ on your telephone, but it does pay for this on the Internet. The telephone system would continue to work as we know it without telemarketing; the Internet that we have today does not work without advertising. The second is that telemarketing calls are an annoying interruption for most people, while targeted web ads are innocuous.